Who Processes Your Data?

Your personal data, under the conditions specified below, will be processed by Nové Javoříčko, z.s. (Company ID: 22861203, Javoříčko 22, 783 24 Slavětín), the operator of the website www.javoricko.cz.

The Data Controller has appointed a Data Protection Officer who can be contacted via email at nove.javoricko@seznam.cz.

What Personal Data Do We Process?

We process only the personal data you provide in connection with using our services (e.g., when ordering our services or subscribing to content newsletters) or when concluding a service agreement.

Typically, this includes data you provide when registering for one of our services:

• Email
• Name and surname (only if necessary for a specific service) or a nickname (for email service account registration)
• Contact and/or delivery address (for order fulfillment)
• Profile information such as age, gender, and geographic location
• Telephone number (for demand status updates)
• Additional voluntarily filled details – notes

We also process data collected through your use of our services:

• IP address
• Cookies (for online services)
• Other online identifiers

Why Do We Process Your Personal Data?

The main reason for processing your personal data is to manage your user accounts for our services, provide the services you’re interested in (whether free or paid, including administration and payment processing if the service is paid), and ensure the security of our services and your data.

Your data is also processed for purposes such as:

• Improving our services and developing new ones
• Displaying advertisements based on your interests (including remarketing and behavioral advertising) in a reasonable manner
• Conducting analyses and measurements to understand service usage
• Ensuring the security of our systems and networks against external attacks or misuse
• Analyzing your preferences to provide content tailored to your needs
• Receiving benefits from our marketing campaigns
• Sending commercial messages and content newsletters (you can unsubscribe via a link in the newsletter or email at nove.javoricko@seznam.cz) for which you registered

By consenting to the processing of your personal data, we can continue to provide certain services.

Who Will Have Access to Your Data?

Your data is safe with us. We carefully select partners to whom we entrust your data and who can ensure technical and organizational protection, preventing unauthorized or accidental access to your data or other misuse. Protecting your data is our priority. All partners are bound by confidentiality and may not use the data for purposes other than those for which it was provided.

Depending on the service used, third parties that may have access to your data include:

• Individuals analyzing website traffic
• Providers of technical services or technologies we use
• Security providers who test the safety and integrity of our systems
• Advertising system operators for targeted ads
• Technical solution providers for order delivery and notification services

In specific, well-defined cases, we may be required by law to provide your data to authorities such as the Czech Police or other law enforcement agencies.

How Long Do We Process Your Data?

Your data will be processed throughout the period of using our services (i.e., the duration of the contractual relationship) and afterward, based on your consent, for an additional 10 years unless you withdraw consent.

Please note that personal data essential for providing the service or fulfilling our obligations must be processed according to the applicable laws, even after consent withdrawal.

Data obtained through registration, if the service can be used without your consent, will be processed while the registered service is in use and usually for 6-12 months after cancellation. Essential identifying information may be stored afterward for a reasonable period for operational backup purposes.

Data collected via contact forms will be stored for about six months from the collection date.

Can We Process Your Data Without Your Consent?

Yes, we may process your data without consent solely for:

• Providing a service or product (fulfilling an agreement between you and us)
• Complying with legal obligations under applicable laws (e.g., retaining operational data under Act No. 127/2005 Coll., on Electronic Communications)
• Legitimate interests, such as direct marketing and ensuring the security of our websites

This processing is based directly on valid legal regulations, so consent is not required.

On What Grounds Can We Process Your Personal Data?

As mentioned, we can process your data based on consent or our legitimate interest (e.g., direct marketing), fulfilling an agreement, or meeting legal obligations. The purposes for each processing activity are specified above.

How Are My Data Secured?

All personal data you provide is secured by standard procedures and technologies. Although we cannot guarantee 100% security, we take preventive measures to protect against unauthorized access, copying, publishing, alteration, or destruction of data.

Regular system checks and security updates help us minimize the risk of unauthorized access. Sensitive data is encrypted during transfer between your browser and our website.

With your cooperation in keeping passwords and access credentials confidential, we can ensure better data security.

Your Rights Regarding Personal Data

You have the following rights concerning your data:

• The right to withdraw consent at any time
• The right to correct or supplement data
• The right to request restricted processing
• The right to object or complain about processing
• The right to data portability
• The right to access personal data
• The right to be informed of security breaches
• The right to deletion (“right to be forgotten”) in specific cases

Right to Object

If you no longer wish to receive marketing communications, you have the right to object to further processing of your data for direct marketing purposes.

For more information, see Article 21 of the General Data Protection Regulation (GDPR).

How to Contact Us

For any questions about data protection or to withdraw your consent, please email nove.javoricko@seznam.cz.

In some cases, we may require proof of identity to verify your identity as a preventive security measure against unauthorized access to your data. All communication may be monitored to improve service quality and ensure compliance with legal obligations.